Meet the Founder

Katie McAleer is a marketing strategist, brand storyteller, and the founder of McAleer Strategy, a boutique marketing firm specializing in digital strategy, marketing leadership, and creative storytelling.

With nearly a decade of experience spanning corporate marketing, agency work, and entrepreneurship, Katie has worked with more than 50 clients across a diverse range of industries, helping businesses strengthen their digital presence, connect with their audiences, and build more effective marketing programs.

Her career began on the agency side, where she gained firsthand experience navigating the unique challenges facing businesses of all sizes. She went on to hold senior marketing roles at Tripadvisor, specializing in CRM, marketing automation, and large-scale digital marketing strategy.

Katie is also an established content creator, travel writer, and the voice behind Katie From Boston, her own personal travel brand that she had been building and nurturing for over a decade. Her experience as both a marketing strategist and a creator gives her a distinct perspective on building brands that resonate with their audiences.

Today, through McAleer Strategy, Katie combines strategic insight with hands-on expertise to help brands identify opportunities, refine their marketing efforts, and bring ambitious ideas to life. Her approach balances analytical thinking with compelling storytelling to create marketing that is both meaningful and effective.

Because building a successful brand isn't just about reaching more people. It's about giving them something worth remembering.